Celebrity birds of a feather Michelle Keegan, Kara Tointon and Alexandra Burke pose for dreamy charity shoot

kitneper Ekim 27, 2021

TV superstar and five time 'sexiest woman' award winner Michelle Keegan fronts this year's Tickled Pink campaign

Five famous women have flocked to a London studio and dressed in feathers for a dreamy new charitable photo shoot.
Michelle Keegan, Kara Tointon and Lydia Bright are just some of the stars who have volunteered their time - and striking model looks - for Asda's new breast cancer charity campaign.
The campaign, dubbed Tickled Pink's Birds of a Feather, sees the TV beauties clad in pink feathery dresses as they lounge about a plush boudoir.

Kara says: 'Breast cancer affects not just those who have been diagnosed, but also their family members'

Lydia: 'It's such a great campaign and you can purchase the Tickled Pink items such as the Tickled Pink t-shirts'

Diana: 'I loved taking part in this year's Tickled Pink shoot and I hope it encourages you all to get involved'

'This charity campaign helps make such a huge difference to the lives of women all over the UK so I really hope we've inspired you to go above and beyond to support this great cause this year.'
Sporting a feathered and jewel-encrusted Julien Macdonald number, Lydia Bright showed her support for the campaign and said: 'Tickled Pink has enabled Asda to raise over £30 million so far, which has gone towards supporting those affected by breast cancer and finding a cure for the disease. It's such a great campaign and by purchasing the Tickled Pink items such as the Tickled Pink t-shirts you know that your money is helping save lives.'
Tickled Pink was founded in 1996 by Asda with the aim to raise awareness of and money for the treatment of breast cancer in the UK. Forging one of the most significant partnerships between business and charity in the UK, over the last 17 years Asda has enabled the two charities to help people diagnosed with breast cancer receive valuable support, whilst funding world-class research to help improve diagnosis, treatments and hopefully one day, a cure.