The 31-year-old has become less popular than a dose of flu on Christmas Day during the last 12 months, with her 72 day marriage to Kris Humphries marking the apogee of hatred towards the petite brunette.
So today, as she undertook the arduous chore of shopping for another Chanel purse in LA - something that her critics might roll their eyes in disgust over - she wore a head piece featuring the symbol of an evil eye.
Evil eye: Kim Kardashian sported this ancient talisman during a shopping trip in Beverly Hills today
In most cultures, someone with an evil causes harm to another, or is perhaps jealous of another's good luck - something Kim perhaps feels is at the root of her unpopularity.
A way to ward off its nefarious influence is by wearing a likeness of the eye as a talisman, which is what Kim is doing.
However, it's likely that the reality star is making a fashion statement rather than buying into the cultural significance of the symbol.
The head piece featuring the eye is designed by her friend, Nicole Richie, and is one of the more expensive items in her House of Harlow 1960 range.
It's listed as a 'three strand evil eye head piece' and can be yours for $165 from www.glamhouse.com.
But today, Kim was looking for another bag - or purse depending on what side of the Atlantic you dwell.
Read more: http://www.dailymail.co.uk/tvshowbiz/article-2089769/Kim-Kardashian-gives-evil-eye.html#ixzz1kHEsHZaz
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