From November 30 to December 17, the Balenciaga Copyshop, in which customers can print personalised T-shirts, will be open for business within the cavernous DSM Haymarket space. Two work stations will be set up, “office-style”, as printing facilities. Customers can access a library of Balenciaga graphics and logo types via touch-screens, organise their placement on T-shirts and press "send to print", for instant results. The back of each T-shirt features the slogan, "
A sculpture from the American street artist Mark Jenkins (his sculptures of humans in provocative poses, placed in public places, are so lifelike they have prompted numerous phone calls to the police) will also feature in the installation, alongside video screens. The collaboration was a no-brainer for Dickon Bowden, vice president of DSM: “Quite simply Demna Gvasalia’s strength and conviction in design for Balenciaga resonates perfectly with the DSM client. We are really excited to be able to bring the Copyshop to DSM as it brings a whole new dimension of interaction.”
To add to the hysteria, on November 30 the best-selling Balenciaga Triple S trainers (we’ve dubbed them the shoe of 2018) will be available in an exclusive colourway in all Dover Street Markets worldwide - perfect for your grey, rainy commute.
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