Published Feb 07, 2017
The commercial was released just ahead of the NFL's biggest night, and the Wyoming police promised that anyone caught driving under the influence would have to watch the clip on repeat all the way to jail.
If you drive drunk tonight we're going to subject you to that Justin Bieber @TMobile Super Bowl Commercial the entire way to jail. #SB51
— Wyoming, MN Police (@wyomingpd) February 6, 2017
The mobile provider's ad features a bespectacled Bieber as a "celebration expert," guiding viewers through a series of enthusiastic options for commemorating a touchdown.
Later in the evening, the department issued a tweet saying they'd be willing to sub out the Bieber ad for a reel of the New England Patriots' game tape — but we're forced to backpedal when the team made an unprecedented comeback to take the title.
We take back everything we said. https://t.co/jCovoDwITt
— Wyoming, MN Police (@wyomingpd) February 6, 2017
It seems like the Wyoming cops' social media strategy was an effective one — Police Chief Paul Hoppe told the St. Paul Pioneer Press that his department didn't have to make a single drunk driving arrest on Super Bowl Sunday (February 5).
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